Webflow Global LeaderSão Paulo ·

Webflow development for B2B companies

A senior Webflow developer for your company website

I build, rebuild and migrate Webflow sites that load fast, get found in Google and AI search, and that your marketing team can update on its own. An AI-accelerated workflow keeps the project moving; every page is still built, reviewed and tested by a Webflow Global Leader with 7+ years on the platform.

  • 7+ years building in Webflow
  • Webflow Global Leader
  • Technical SEO and AEO built in
  • HubSpot and analytics integrations
  • AI-accelerated, senior-reviewed

(00) Approach

Your website is your hardest-working salesperson. It should be fast, easy to find in Google and AI search, and simple for your team to keep improving.

(01) Why companies bring me in

When your website starts holding the business back

  1. 01

    Only a developer can change it

    Every copy tweak waits on a ticket. I build with components and CMS collections your marketing team edits on its own.

  2. 02

    Traffic that doesn't become leads

    Slow pages, unclear paths and broken tracking leak pipeline. I fix structure, speed and analytics so the site earns its traffic.

  3. 03

    Invisible in AI search

    If ChatGPT, Perplexity and Google's AI Overviews can't read and cite your pages, buyers never see you there. I build for search and answer engines from day one.

Webflow builds shipped for

  • Fivetran
  • Husky
  • Imaware
  • MYTY

(02) Services

What I do for your company

One senior developer from first call to launch and beyond, without agency overhead.

01

Webflow website build or redesign

Responsive Webflow sites built from your brand designer's Figma files, structured so your team can grow the site without breaking it.

  • Pages, templates and CMS
  • Component library for your team
  • Interactions and animation
02

Migration to Webflow

Move from WordPress or another platform without losing rankings: content, URLs and redirects mapped one by one.

  • Content and CMS migration
  • 301 redirect map
  • SEO parity checks before launch
03

SEO, AEO and performance

Make the site fast, crawlable and quotable, for Google and for AI assistants.

  • Technical SEO audit and fixes
  • Schema markup and llms.txt
  • Core Web Vitals optimization
04

Integrations and ongoing support

Connect the site to your stack and keep it improving after launch.

  • HubSpot, CRM and form integrations
  • Analytics and conversion tracking
  • Monthly updates and fixes

(03) AI in my workflow

AI-accelerated. Senior-reviewed.

I use AI where it removes busywork (planning, scaffolding, migrations and QA) so more of your budget goes into the decisions that move results. Nothing ships that I haven't built, read and tested myself.

  1. AI-assisted Turns the Figma file and brief into a page and component inventory, and flags missing states.

    Senior-reviewed I confirm scope, catch design gaps early and send you a fixed build plan.

  2. AI-assisted Drafts repetitive class structures, custom code snippets and CMS field schemas.

    Senior-reviewed I build the layout in Webflow and own every architecture decision.

  3. AI-assisted Converts and cleans content in bulk, drafts alt text and redirect maps.

    Senior-reviewed I spot-check the output and verify every migrated URL.

  4. AI-assisted Runs automated checks for accessibility, metadata, schema and broken links on every page.

    Senior-reviewed I test real devices, interactions and edge cases by hand.

  5. AI-assisted Drafts documentation and Editor guides from the actual build.

    Senior-reviewed I review it and train your team in the Webflow Editor.

Launch sooner

Less time on repetitive work means a shorter path from kickoff to live site.

Budget where it counts

Hours saved on busywork go into design fidelity, SEO and conversion details.

Fewer post-launch surprises

Automated checks run on every page before launch, not just the ones someone remembered to test.

(04) Process

How a project runs

  1. Intro call

    A 15-minute call about your goals, your current site and your timeline.

  2. Plan and fixed quote

    You get a page inventory, a fixed quote and a delivery date before any work starts.

  3. Build with weekly updates

    I build in Webflow and share progress every week, async or on a short call.

  4. Review round

    Your team reviews in a shared tracker. I resolve every item and mark it done.

  5. Launch and training

    Launch checklist, redirects and SEO checks, then an Editor walkthrough so your team can publish on its own.

(05) Ways to work together

Ways to work together

Website project

A new site, redesign or migration to Webflow, quoted as a fixed price up front.

Best for Launches, rebrands and platform moves

Discuss this

Site audit

A technical, SEO and AEO audit of your current Webflow site with a prioritized fix list.

Best for Teams that inherited a site or see traffic dropping

Discuss this

(06) Selected work

Selected work

Websites I have built for product and B2B companies, directly and alongside design agencies.

  • 01HuskyFintech WebsiteDirect client

    Built so the marketing team can edit pages and publish posts in the Webflow Editor on their own.

    The CTO of Husky needed a webflow developer to take their beautiful designs and turn them into a beautiful and functional website. They were excited about webflow cause they saw the opportunity to have a more independent marketing team that could easily use the webflow editor to make small changes to page content and publish new posts. This project was an absolute success.

    • Webflow
    • Webflow CMS
    • Webflow Editor
    • Custom Interactions
    Visit live site
  • 02MYTYWebsite DevelopmentDirect client

    Built from MYTY's own design and shipped in about two weeks.

    MYTY's team had a fantastic design they needed help developing in webflow. They contacted me cause I was the developer of their website. This project took, approximately, 2 weeks to be completed.

    • Webflow
    • Custom CSS
    • Responsive Design
    Visit live site
  • 03FivetranWebsite MigrationWhite-label · FlowPros

    Full site rebuild in Webflow while the new design was still evolving.

    This work was done for an American agency called FlowPros.

    The project's brief was to rebuild their current website on webflow.

    This project was challenging because the design team was doing a "migration" from the old design to the new design, so many changes were taking place as the project was already under development in webflow.

    Founder of FlowPros, Jason Tinnin, helped me a lot to get a great job done despite so many changes to the project.

    • Webflow
    • Webflow CMS
    • Custom Code
    • Complex Layouts
    Visit live site
  • 04ImawareE-commerce WebsiteWhite-label · Blackreek.io

    40+ hours of reusable symbols for a clean e-commerce build.

    Blackreek.io team (design studio from Canada) had this beautiful and clean e-commerce design that needed to be implemented in webflow.

    I worked +40 hours as a developer in this project building symbols and reusable elements that were used in the website.

    • Webflow
    • Webflow Ecommerce
    • Custom Symbols
    • Responsive Design
    Visit live site
Lucas Rocha, Webflow lead developer, smiling in an office

(07) About

Hi, I'm Lucas

I'm a Webflow Global Leader and lead Webflow developer based in São Paulo, Brazil, with a background in UX design and more than seven years building on Webflow. Companies bring me in when their website has to be fast, easy to manage and found, by people and by AI search.

I combine that experience with an AI-assisted workflow and hands-on work in technical SEO, analytics and HubSpot integration, so your site launches sooner and keeps improving after launch. I also write about Webflow, SEO and AEO on the blog.

Book a 15-min intro callBackground & credentials

(08) FAQ

Something else on your mind? Email me or book a call.

Questions companies ask before hiring me

What does a Webflow developer do for a company website?

A Webflow developer turns a company's designs into a working Webflow site: responsive pages, CMS collections for blogs and resources, integrations such as HubSpot and analytics, and the technical SEO that helps the site rank. Lucas Rocha also sets the site up so the marketing team can update it in the Webflow Editor without a developer.

How much does a Webflow website cost?

A Webflow website's cost depends on page count, CMS complexity, integrations and interactions. Lucas Rocha quotes each project as a fixed price after a 15-minute call and a page inventory; his guide to website costs puts custom builds from about $5,000, plus a Webflow site plan from $15 per month.

Can a WordPress site move to Webflow without losing SEO?

Yes. A WordPress-to-Webflow migration keeps its SEO when every old URL gets a 301 redirect to its new address, titles, descriptions and structured data carry over, and SEO parity is checked page by page before launch. Lucas Rocha runs that full checklist on every migration.

Will our marketing team be able to update the Webflow site?

Yes. Each Webflow build uses a documented class system, reusable components and CMS collections designed for the marketing team, and ends with an Editor walkthrough, so the team can publish pages and posts without a developer.

How does Lucas Rocha use AI in website projects?

Lucas Rocha uses AI for planning, scaffolding, content migration and automated QA. The Webflow build itself, every architecture decision and the final review are done by him. AI shortens the repetitive parts of a project; it never ships unreviewed work.

What time zone does Lucas Rocha work in?

Lucas Rocha works from São Paulo, Brazil (UTC-3), which overlaps the full US East Coast workday and the afternoon in most of Europe. Updates are async by default, and calls are scheduled in your team's working hours.

(09) Writing

Blog

All articles

How to Write FAQ Answers for AI Search That Get Quoted

Answer engines quote one FAQ answer, not the whole page. This guide covers the six checks an answer has to pass to survive being lifted out of context, what changed when Google switched off its FAQ rich result on 7 May 2026, and how long an answer should run.

How to Use Webflow Components (Symbols) as a Design System

Webflow components become a design system only when the main component owns structure and styles, properties own the content that changes, and a Shared Library carries the set to the next site. A practitioner walkthrough of properties, variants, slots, Libraries and the limits Webflow publishes for each.

Is Webflow Good for Ecommerce? A Limits-First Review

Webflow Ecommerce fits a small catalogue with simple pricing and one currency. Seven limits decide it: the Ecommerce item cap per Site plan, the 2% fee on Ecommerce Standard, 50 variants per product, the single store currency, payment provider availability by country, automatic tax in four regions only, and the loss of native recurring billing with the User Accounts sunset. This review quotes each limit from Webflow's own documentation, shows the plan arithmetic, and names the workaround that matches each constraint.

(10) Next step

Planning a new site, redesign or move to Webflow?

Book a 15-minute call. You'll get a straight answer on scope, timeline and budget, including when you don't need a developer at all.

Book a 15-min intro call